Innovative Ideas. 

Successful Campaigns.  

Established Connections.  

Couple on Red Carpet

PR + Media Relations

•Media Relations 
•Community Relations
•Philanthropic Relationships 
•Writing and Editing – Press Releases, General Copy, Ad Content, etc. 
•Secure Speaker, Host, Emcee roles 
•Image Development 
•Crisis Preparedness and Management
•Leverage connections with Influencers, Tastemakers, and Media 
•Charity, networking, community, and social organizations 
•Assist with customer entertaining and media visits on client’s behalf 
•Represent client at trade shows, exhibits, events, etc. 
•Media Training 
•Press Conferences
•Celebrity & High Profile Clientele Training 
•Source Photographers for Architecture, Food & Beverage, and Lifestyle projects

Heavy Eye Makeup

Promotions + Events

•Promotions – Special events, Deals/Offers, New Services & products, holiday
•Special Events – attend openings, galas, red carpet, product launches, etc. 
•Venue Sourcing 
•Meeting & Event Planning (corporate, social, charity, networking organizations) 
•Provide Photography for social media and digital usage 
•Work with Catering/Event staff on private event planning and tastings
•Vendor Coordination 
•Concierge Services

Working from Home

Social Media + Influencer Marketing

•Social Media Management via top social media platforms 
•Provide social media content to appropriate target audiences and demographics
•Assist Web Design team with design, layout, and functionality of website, SEO, Blogs, electronic marketing, ads, and social media platforms
•Email Marketing 
•Blog and Content Management
•Database Collection & Maintenance
•Legal & Agency Resources

Image by Zoe Holling

Branding + Advertising

•Strategic Planning 
•Brand Development 
•Multimedia advertising opportunities 
•Agreement Negotiation 
•Media Buying
•Business and Personal Networking 
•Graphic Design recommendations
•Outsource partners for projects or services outside of the scope of GDC 
•Recruiting/Staffing 
•Business Development 
•Lead Generation and Referrals
•Communicate with Marketing and PR staff to ensure efforts are maximized

 

Gretchen Darby Consulting, LLC

214-707-8217

Prosper, Texas 75078

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